Viva Odense opens up to the city’s traditional business areas with plazas and meeting places that work as new, exciting architectural urban elements. The urban streetscape is fed into the city centre in the form of a transparent street area. The giant glass roof lets in daylight, creating a pleasant, inviting atmosphere that accentuates the international design with organic forms made from the best materials. As you walk through Viva Odense, the shopping experience changes from zone to zone in a much more thought-out way than has been seen before in Denmark.