Market Study

Rarely has a market area been more natural: with regard to Funen, all roads lead to Odense. Funen has 500,000 inhabitants, of which 190,000 live in Odense. A flourishing student environment means approximately 13,000 young people live on campus, which contributes to the city’s youthful, dynamic pulse.


An estimated 6 million customers will visit the centre annually.


Annual turnover for Viva Odense is estimated at 1,250 million Danish Kroner (incl. Vat), which is the equivalent of 4.9% of the market’s total consumption.